Storefront Windows

There any many lovely stores in London, from boutiques to souvenir stores to specialty shops. So, this week I decided to look at what makes people enter the store in the first place: the storefront window.

The window above is for a very nice - and very expensive - clothing store in Notting Hill, right next to the museum of brands. The design of the window is very simple with lots of clean lines and almost no clutter. The logo is simple, yet fancy and makes the shop seem very posh. Since the clothes are designed and made well, they simply speak for themselves, so there does not need to be much in the window to make an impact.

This storefront window is also from a shop in Notting Hill, but is not quite as expensive as the first shop. There is no logo on the window and the space seems cluttered. This makes people feel like they can go into this shop and get a bargain because there is so much for sale. Also, the prices of the items are listed on the window to help draw people in. This is one of the main differences between expensive shops and inexpensive shops: inexpensive shops use sales and low prices to get people in whereas more expensive shops use their quality, unique designs, and label to get people to come in. Additionally, this window is very cluttered and unorganized. There are so many different textures, colors, and sizes in one small area that your eyes don't know where to look and you simply get overwhelmed by all the items the store offers. 

I have had so much fun looking at and comparing storefront windows this week, can't wait for next week!